Leading short-form video platform, TikTok, recently launched its online marketplace, TikTok Shop, in the Philippines. Through this brand new e-commerce platform, TikTok Shop aims to open up more business opportunities not only for brands, but also for small- to medium-sized enterprises (SMEs). All these, whilst providing a fresh new shopping experience for users and opportunities for local content creators alike.

TikTok Shop products can be purchased through product anchors embedded in short videos, live streams, and the TikTok Product Showcase tab of a merchant's TikTok page, making it easy for users to be entertained and yet shop at the same time. 

At TikTok Shop in the Philippines, affordable and unique items are on offer locally, even those hard-to-find must-haves. TikTok users can purchase items from various categories of products including fashion, home&living, beauty and personal care. They can enjoy shopping from favorite brands such as realme, Unilove, Perysmith and Kily.phonline 

During June 15 to 21, TikTok Shop held its maiden mid-year sale in the Philippines, highlighted by super deals and users enjoyed up to 70% discounts, subsidised shipping and first-time buyers received coupons and discounts. For shipments to the Luzon region, there were shipping vouchers of up to PhP 150 off with a PhP 10 minimum spend. For shipments outside Luzon, there were shipping vouchers of up to PhP 150 off with a PhP 50 minimum spend.

#TikTokShopSuperDeals

Celebrities and top content creators joined the very first sale, including top actress Glaiza De Castro, TV host Macoy Dubs, and top creator Alfea, who did key live sessions and short video posts via TikTok Shop. 

The week-long mid-year sales campaign saw TikTok Shop Philippines gain a 33% growth in its daily gross merchandise value (GMV). The e-commerce platform's number of daily orders likewise jumped by 29%, while the volume of livestream climbed 36% compared to the previous week (June 8 to 14).

Top products bought and sold during the mid-year sale were air fryers, high-waist skinny jeans for women, water bottles and colortint make up. Top brands were Gaabor, KILY.PH and Uni-Love. The top creators includes HaroldBalilo, Kntxyrl, Nina Cabrera, actress Glaiza De Castro. 

Kimberly Duyag, CEO of the well-known local cloth and garment brand KILY.PH, shared her experience, "We created more than PhP 5 million sales during the first mid-year sales campaign, and we just began to do livestream on a daily basis one month ago. Many sellers have been surprised by the platform's support, especially the free shipping vouchers and discount promotion. Plus it also enables merchants, brands and creators showcase and sell their products directly on TikTok via feed, content or livestream."

The creator Harold Balilo achieved more than 500% GMV growth in one single live session compared with his best live before the campaign.  "I started on TikTok Shop in late April. It’s my very first time doing live selling. I’m so thankful and happy as a student and as a small creator looking for a part-time job as a live streaming creator. I can say that TikTok Shop has changed my life and offered huge help for me and my family," said creator Harold Balilo. 

Sell products seamlessly and maximize branding on TikTok

TikTok Shop in the Philippines aims to provide local businesses a new avenue for reaching out to customers. It also aims to make purchasing possible and more accessible for Filipinos without leaving their favorite mobile entertainment platform. Merchants will be able to enjoy zero commission fees on the platform for selected products whilst payment service fees are capped at one per cent to payment service partners. 

Businesses can check out the Merchant page https://shop.tiktok.com/merchant/ph or view the Seller Recruitment page for more information about being part of TikTok Shop.

For additional information, please visit the Seller Center https://seller-ph.tiktok.com/account/login while the Seller University https://seller-ph.tiktok.com/university/home offers local trainings to sellers.

Download the app on your iOS and Android devices today. 

• Joining the Technology Coalition

• Participating in the inaugural and 2nd GARM Aggregated Measurement Reports

• Taking a seat on the board of the Brand Safety Institute

• Becoming TAG Brand Safety Certified globally by the Trustworthy Accountability Group

• Listening to feedback in areas of digital safety, security and more from our community and our Asia Pacific Safety Advisory Council

• Expand our partnerships and solutions into new markets

• Work alongside industry groups to set definitions and standards for critical brand safety issues, such as misinformation and ad adjacency.

• Support TikTok creators and brands working together to tell their stories in authentic and safe ways.

• Enable small and medium-sized businesses to make informed decisions to keep their brands safe.

• Adapt and expand our solutions to match new product innovations.

Everyone is invited to visit this joyful attraction from December 21-31, 2021, and Create The Merry together with the entire community on TikTok!

TikTok, the leading destination for short-form mobile video, invites everyone to visit the #TikTokTree, a one-of-a-kind attraction that will be up from December 21 to 31, 2021 in Bonifacio High Street, Bonifacio Global City, Taguig. The unique #TikTokTree will be made up of LED Screens, and will spread Christmas cheer in the city by continuously flashing exciting and fun holiday content shared by TikTok creators, featuring delicious food, fun dances, fitness, gaming and more!

Visitors may also shoot and create their own holiday-themed posts using the different Christmas installations in the area to add flair to their content.

 

Create the Merry this Christmas with the #TikTokTree

Anyone with amazing content to share can get featured on the #TikTokTree! Simply create entertaining and engaging Christmas-themed videos on TikTok,  make the post public, and use  the hashtag #TikTokTree, for the chance to get featured on the holiday attraction alongside your favorite TikTok creators.

Post your festive TikTok content and see them flashed on the TikTok Christmas Tree beginning December 21 until December 31, 2021!

Check out the #TikTokTree this December, and celebrate the holidays with the entire community, both inside and outside platform. Download TikTok on your iOS and Android devices today.

IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture. IPG Mediabrands and TikTok will co-create a series of custom programs for IPG Mediabrands’ clients, helping them build an authentic presence on TikTok by tapping into the platform's community of creators. The two companies will form a bespoke Creator Collective, bringing together a select group of forward-thinking and diverse creators who will provide hands-on guidance to IPG Mediabrands’ clients ensuring that their content is culturally connected, inclusive and resonates with the TikTok community. “Creator Camps,” a quarterly session where creators will provide IPG Mediabrands clients strategic counsel and feedback on their upcoming campaigns, will be the first program of the series.

The Creator Collective forms the central pillar of a three-year, global endeavor between IPG Mediabrands and TikTok that focuses on providing IPG Mediabrands’ agencies and clients with access to TikTok insight and training, first-to-market opportunities, resources and best practices, and research and media trial opportunities.

TikTok and IPG Mediabrands have also committed to identifying new ways to foster diversity, equity and inclusion on and off the platform. The two companies will collaborate to develop innovative, creative strategies to benefit nonprofit organizations and elevate underrepresented communities on  the platform, and TikTok was a recent participant in the Equity Upfront, hosted by IPG Mediabrands’ MAGNA.

 

Filipino TikTok users will now learn more Filipino scientific achievements and developments as the Department of Science and Technology Research and Development – Philippine Council for Industry, Energy and Emerging Technology Research and Development (DOST-PCIEERD) partnered with TikTok to boost promotion of Filipino-made technologies. 

DOST-PCIEERD had signed a memorandum of understanding with Tiktok to promote Filipino technologies through its science communication Tiktok account @pinoyscience. The collaboration is a big boost for the scientific community as it continues to reach out to Filipino netizens and garner support to innovations developed by Filipino researchers. 

"Communicating science to the public has always been a challenge for our researchers. As a leader and partner in enabling innovations, we are excited with this collaboration with TikTok as a new avenue for us to share distinctly pinoy innovations through this social media platform," he said. 

 DOST-PCIEERD's account on TikTok

This partnership with TikTok is a six-month collaboration where TikTok will be providing training for researchers on how to use the platform for science communication, promotion of Filipino technologies, and conduct contests for the Filipino TikTok community.  

The first contest is through the #PinoyInnovator hashtag challenge which intends to show how creative and resourceful Filipinos are. Through this challenge, common household items will be creatively used to develop a nifty innovation. The winners of the challenge will be hailed as the "Pinoy Science Innovator 2021." They will be announced in April 2021.

Another contest that will be launched is the #PinoyScience hashtag challenge which challenges TikTok users to explain the science behind DOST PCIEERD's supported scientific projects. 

The #PinoyScience hashtag challenge will run from April to July 2021. Three winners will be announced every month starting May 2021. 

"We are grateful for the opportunity to partner with the DOST PCIEERD to help promote awareness and understanding for science and innovation, as well as inspire the Filipino youth to discover their creativity and talents. Inspiring creativity and bringing joy is at the heart of what we do at TikTok," said Kristoffer Rada, TikTok Head for Public Policy. 

"TikTok is committed to helping facilitate education and learning in the Philippines. Through our #LearnOnTikTok series, we will be working with creators to produce more educational content on the platform," he added. 

Follow DOST-PCIEERD at https://www.tiktok.com/@pinoyscience. For inquiries on this partnership or request for collaborations, send an email to pinoyscience.dostpcieerd@gmail.com.