Junior Chamber International (JCI) Philippines, the first nationally organized leadership development organization established in Asia, officially launched its #AmbagKo. Rehistro. Boto. initiative. Primarily aimed at millennials and Gen Zs, the campaign aims to encourage eligible voters to register and vote in the upcoming 2022 nationa lelections. 

JCI, through this voters' education campaign initiative seeks to address the low registration and voter turnout from past elections by teaching young Filipinos about the importance of registering and voting.  

With Filipinos 18 to 35 years old numbering 40 million or 37 percent of the entire electorate eligible to vote in 2022 according to the Philippine Statistics Authority (PSA) and Commission on Elections (COMELEC), millennial and Gen Z Filipinos play a key role in shaping the future of the Philippines. The latest COMELEC data show there are 3.48 million voter registration applications filed between January 2020 and May 15, 2021. Of these, 1.5 million are new registrants, still short of the 4 million target by COMELEC. 

The #AmbagKo. Rehistro. Boto. hopes to boost these numbers and encourage eligible voters, in particular millennial and Gen Z Filipinos, to step out, register and vote through fun and informative content and activities, including an exciting gamification system. Riding on the popularity of the term ambag, the #AmbagKo. Rehistro. Boto. campaign sends the message that registering and voting can be the youth’s ambag or contribution to nation-building and a better future for the Philippines. The campaign is also in line with JCI’s 2021 theme of More For Others, a reminder that we can be more while doing little things to create a lasting impact for our country.

“We believe in the strong potential of the Filipino youth in charting a new path for the country by choosing our next set of leaders. As an organization with young members ourselves, we at JCI want to use our platforms to encourage fellow Filipinos to register and vote. We hope that through this campaign, we can raise awareness and fuel the nationalistic spirit of the Filipinos as the elections draw nearer,” shared JCI National President Jude Acidre.

The campaign will run in two phases – Rehistro, from June 2021 to October 2021, and Boto, from November 2021 to April 2022. It will combine influencer engagement and digital and social media to reach more Filipinos, even onboarding Munimuni, a local indie band known for their makata pop, to write and perform the campaign’s theme song Ambag Ko, which perfectly articulates the campaign’s key objective of encouraging everyone to vote for change.