TikTok furthers safety efforts in the Philippines, launches brand new Brand Safety Center



With billions of videos shared and viewed across the platform, Tiktok acknowledges the responsibility of ensuring that everyone feels safe. With this in mind, Tiktok introduces the launch of the all-new Brand Safety Center, a resource page designed to showcase their efforts and commitment to becoming the safest, most trusted entertainment platform for people and brands across Southeast Asia and the rest of the world.


Brand Safety Center: The grand tour
The Brand Safety Center will serve as a central hub for all insights, articles, partnerships and other information related to brand safety and transparency at TikTok. The site is divided into six major sections.

1. Our Mission
2. Latest Announcements
3. Partnerships & Certifications
4. Transparency
5. Success Stories
6. Watch & Learn

A look back at 2021

The Brand Safety Center reflects all of Tiktok's recent developments in the area of brand safety, so looking back at the past year to revisit some of the major milestones that helped make the Brand Safety Center a reality for TikTok and its advertisers is worth doing. Everything Tiktok does is underpinned by four brand safety pillars, which guide them in their ongoing efforts to make TikTok the most trusted entertainment platform for brands.

Pillar #1: Keeping our community safe
TikTok’s dedication to community safety includes an array of updated policies, products and initiatives that reflect our ongoing dedication to the safety of the TikTok community. These efforts include: age appropriate privacy and safety settings, tools to promote kindness and combat bullying, curbing the spread of misinformation, and proactive campaigns to promote awareness around online bullying.

Pillar #2: Building brand-safe solutions
We also expanded our offerings to advertisers that help ensure branded content shows up next to safe and suitable user videos. We now offer leading brand safety solutions for advertisers on TikTok: the TikTok Inventory Filter, and a post-bid solution from Zefr for all Southeast Asia markets including Indonesia, Vietnam, Phillippines, Malaysia, Singapore, Thailand, and pre-bid solutions from OpenSlate in Indonesia.
Pillar #3: Championing transparency & accountability
We strive to be the most transparent and accountable company in the industry with deeper insights into our operations in Southeast Asia and the rest of the world. To keep our community informed about the steps we take to keep our community safe, we launched our first two quarterly Community Guidelines Enforcement Reports earlier in 2021 and updates to our community guidelines just this year. These reports bring visibility to the content and accounts removed for violating our Community Guidelines, as well as insights into the volume of fake activity we stopped or removed in our effort to preserve authenticity on TikTok.
We also announced the establishment of a new physical Transparency and Accountability Center in Ireland, adding to existing centers in Los Angeles and Washington DC, where we continue to host virtual tours. Finally, we revamped the Transparency Center on the TikTok website to keep our community informed of our efforts in the space.

Pillar #4: Partnering for progress
TikTok has always been a community, so we understand the value of partnerships. Partnerships help inform our own operations and push the industry forward for the greater good of the digital ecosystem. In 2021, we expanded and deepened our partnerships on TikTok, including:
Looking forward: Where we go from here
The launch of the new Brand Safety Center is just the latest step in our ongoing journey to become the world’s safest platform for brands and their customers.
Over the next year, you can expect to see TikTok:
  • Expand our partnerships and solutions into new markets
  • Work alongside industry groups to set definitions and standards for critical brand safety issues, such as misinformation and ad adjacency.
  • Support TikTok creators and brands working together to tell their stories in authentic and safe ways.
  • Enable small and medium-sized businesses to make informed decisions to keep their brands safe.
  • Adapt and expand our solutions to match new product innovations.
There is no final destination to reach when it comes to brand safety. TikTok will continue to adapt to any changes both online and offline. We will continue to work alongside the industry to tackle complex challenges. We will continue to expand our expertise through partnerships with experts and third parties. This is an exciting time in the development of our platform that brings entertainment, creativity and joy to more than a billion people around the world and we are excited for you to join us on our journey.
Download the app on your iOS and Android devices to get started.
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About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.
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The Manila Hotel installs HEPA Filtration System to protect against viruses

The Manila Hotel's famed Cafe Ilang-Ilang and the most romantic Champagne Room reopened on January 28 and February 2, 2022 respectively. The hotel suspended dining operations during and did general cleaning to ensure food quality and guest safety as well as spot checks on its facilities after the holiday festivities. 

Café Ilang-Ilang is still one of the best eat-all-you can restaurants in the country where diners can indulge in a wide range of food selections for lunch and dinner daily. This brings together Italian, Filipino, Chinese, Japanese, Korean, and even certified Halal dishes under one roof for an indulgent eat-all-you-can feast featuring crowd favorites like the US Beef Rib Roast; items from the Churrasco station; seafood like prawns and crabs; a glorious spread of different sushi and sashimi; Filipino favorites like Lechon with truffle rice; an array of desserts including bibingka, puto bumbong, and halo-halo; and many more.

Cafe Ilang-Ilang seafood

Cafe Ilang-Ilang US roast beef 


Meanwhile, Manila’s premier destination for exquisite fine dining serves up lunch and dinner from Wednesday to Saturday, with choices from la carte items and special multi-course degustation menus—conceived by the hotel’s Executive Chef to showcase what this dining outlet is all about. Think generous servings of Black Angus Tenderloin, US Prime Beef Rib, the Chilean Sea Bass, or the satisfying Seafood Medley; there are also choices of starters; and for dessert, don’t miss out on the indulgent sweet delight—its signature Baked Alaska. The most romantic room in the country marks the return of its fine dining just in time for Valentine month.


#YouAreSafeHere will always be a commitment

As the hotel continues to accept staycation guests, social events in various function rooms, and with dining outlets reopening, it will be much safer for guests to visit and dine in the outlets as the historic hotel takes a technology-driven solution to create a safer environment for guests by installing several innovative High Efficiency Particulate Air (HEPA) UV-Care Clean air purifying filtration system units in different high-traffic areas.

The HEPA filtration system units are installed in various parts of the hotel to ensure guest and staff safety.

 

The UV Care Air Purifier with Humidifier with 8-Stage Filtration System is proven to kill 99.97% SARS-CoV2* and is a timely response to the surge of the COVID-19 Delta and Omicron variants in the country (*tested by MRI Global USA, according to UV-Care website). According to its manufacturers, the more advanced, medical-grade H14 HEPA filter has VIRUX® patented technology with a built-in activated carbon and photocatalyst filters that, along with UV LED lamp, is proven to effectively eliminate bacteria, germs, viruses, and pathogens. Their product information also states that these air filtration units are efficient in capturing and removing airborne particulates such as PM 2.5 and other allergens, dust, mold, and pollution from the air, and provides Ultraviolet-C sanitization to disinfect the air and kill germs. When used along with the best practices recommended by the IATF, DOH and DOT, it could be an effective indoor protection for both guests and staff.

The Manila Hotel welcomes dining and staycation guests with further assurance that “YOU ARE SAFE HERE”—because it isn’t just a tagline for us, but a commitment we uphold. For air quality, the hotel also installed heavy-duty York Solution Mobile HEPA Air-Handling Units in wider areas like the Grand Lobby.

The Manila Hotel’s Grand Lobby, one of the biggest areas where guests gather, is the intended location of one of the biggest units of the air-purifying filtration system to ensure guest and staff safety.

Aside from dining options, staycation and leisure stays are now at guest-friendly rates from only P6,000 nett. For more information on room and restaurant rates and reservations, guests may call the trunkline 85270011 or 09989501912. They can also book rooms by emailing resvn@themanilahotel.com, and make dining reservations via restaurantrsvn@themanilahotel.com.


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Rewrite your story with Viviamo’s 2022 planners and journals

Still got the holiday hangover? There’s something about being able to spend time, whether online or in small groups, with friends and loved ones in this cuddle weather that allows us to have restful minds and peaceful hearts even just for a moment.

In this moment, you’re probably high on natural endorphins and have a renewed sense of clarity. Don’t you just want to hold on to that feeling as you walk into a brand new year?
We’re approaching 12 months of endless opportunities; 52 weeks and ways to be better; and 365 days of unknown possibilities. The power to right our wrongs is upon us!

Darlyn Ty-Nilo, Viviamo CEO shares:
“COVID-19 has left many feeling displaced. ‘I’m stuck. What can I do? How do I move forward?’ The pandemic has affected us in so many ways, bringing up fear, worry, and even languishing. We, at Viviamo, want to reassure Filipinos that these feelings of hopelessness and despair can be replaced with hope and positivity. That is why we offer you the tools to help you switch from that mindset of ‘simply surviving’ to thriving! We have the power to rewrite our own stories.”

For 16 years now, Viviamo, makers of the Belle de Jour Power Planner, has been creating empowering products. Scratch that – more like, Dreampowering products – Dreampowerment is an advocacy so close to the core of Viviamo’s purpose and has grown a 10,000+ strong community through The Bella Tribe, BDJ Plan With Me and You Got This Facebook Groups that ultimately help Filipinos desire a life full of love and joy through mindfulness, journaling with love, planning with courage and this year, coaching for abundance.
Literally, turn a new page in your life with any of Viviamo's 2022 Collection.


The Belle de Jour Power Planner (P599, P699, P1,199) is not a planner with empty pages. It’s a LIFE PLAN. BDJ believes in you even when you don’t believe in yourself. The 2022 edition is the support you didn’t know you need that will allow you to declare your purpose in life. It gives you the space to remember who you are in 4 stylish designs that suit your personality and packed with lifestyle coupons from over 40 brands; free mobile and desktop wallpaper downloadables, Spotify playlists and NEW features this year include free virtual reality meditation videos and 12 Coaching Experiences led by 12 world-renowned experts in the field of Neuro-Linguistic Programming, Strengths Finding, Reiki Masters, Holistic Aromatherapists, Business and Beauty Experts, Energy Healers, Positive Psychologists, Motivational and Image Training Professionals in the BDJ Coach Quenza App that you can access from the pages of the BDJ Planner.



Trisha Manao, a BDJ Power Planner user said:

“I wasn't much of a journaling person and was satisfied with simply writing my schedules on sticky notes. However, last year was highly toxic for me and I was in an identity crisis. When I was scrolling through Facebook, I saw an advertisement for the 2021 Journal and was intrigued with the design --the girl on the cover is beautiful and she looked confident. I liked the design, the content, and the marketing strategy so I decided to give journaling a try. A year has passed and I don't think I can ever live without your journal; I don't think I can ever use another journal if it's not the BDJ version. I've imprinted my soul into it and I will continue to support you as your journal has with its owners.”

The Navi Journal (P599), on the other hand, invites you to embark on your own journey of self-discovery and features 12 magnificent staircases around the world that you can virtually explore through the exclusive I Am Cardboard virtual reality videos embedded in the QR codes of the monthly dividers throughout the year. Despite their grandeur and intricacies, these captivating staircases are still just a small representation of what your mind can create. And yes, it has a coupon booklet too!
You might be thinking, “You never know what will happen in life. There are things that are out of your control.” This is why you struggle with using a planner. The 2022 Everything is Possible Planner (P599) is inspired by phases of the moon that embody inspiration, renewal, and unwavering energy, this year’s EIP Planner is what you’ve been waiting for. Featuring 13 Monthly Calendars (covering Dec 2021 to Dec 2022), special Pages that help you achieve your goals and open possibilities and a vertical weekly layout with timestamps, EIP has been helping people achieve their big and small goals for a decade now. It's a planner that's designed for go-getters like you who know exactly what they want and will do anything it takes to make those dreams happen. Now is the right time to finally stop feeling like a victim of circumstance and start living the life you want. It’s not too late. It never is. Just as the moon transitions, so will you.
And finally, The Focus 2022 Journal (P550) is a guide to help you accept your life as it unfolds. With each phase, chapter, or stage of life comes new challenges and experiences that make up the fabric of our lives. It’s a great tool to inspire you to shove the distractions aside and put your goals to the forefront. With it’s dedicated weekly grid layout and unique worksheet pages, you will be able to start building the tomorrow you want with laser-like clarity.
Viviamo also has beautiful leather Quest Journals (P280, P499, P699, P999) in 4 sizes that you can switch out fillers and create a journaling system with, along with calendar pads and other productivity tools! Who says you only need one notebook? Get a journal for every aspect of your life, every piece of your brain to start rewriting your story.



Pour out your worries, visualize your dreams and turn them into actionable plans with these exciting journals from Viviamo! Choose all or any from www.shop.ilovebdj.com and www.crazyaboutpaper.com.
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